Wednesday, October 5, 2016

SEO & Digital Marketing Expert - SEO Audits / Penalty Recovery

With over 6 years extensive experience within SEO and digital marketing both in house and agency side for both B2C and B2B I've been able to collaborate with a diverse range of national and international clients - please ask for more information. Don't waste time and money with unreliable contractors. I can assure you will receive a truely reliable, high quality service with me that will significantly improve your ROI, as previous clients can attest to. I specialise in helping businesses with gaining web visitors, improving conversions and boosting that all important ROI through both: Attracting new leads: Keyword Research On Site SEO Local SEO Competitor Analysis Backlink Research Linkbuilding Content and Inbound Marketing Backlink Acquisition Prospecting and Outreach Marketing Guest Posting PPC Setup Social Media Management (SMM) SEO Training Amazon Product Research Amazon SEO Product Descriptions Fixing SEO problems: SEO Audit Backlink Audit Website Audit Anchor Text Analysis Penalty and Algorithm Recovery Link Disavows Reverse SEO Online Reputation Management (ORM) SEO Consulting Previous Projects Include: Strike Escape Rooms An Australian based escape room across 3 regions providing group entertainment for this unique real life puzzle game. Increased rankings for keywords "escape rooms" (8th to 2nd), "escape room melbourne" (6th to 2nd), "escape room brisbane", (9th to 2nd), "escape room sydney" (7th to 1st) within 2.5 months through a variety of white hat outreach methods, on site SEO and local SEO methods. Entro App A Gmail app for super connectors that makes connecting two parties quick and easy. Improved customer attainment by over 230% through SEO and social media strategies Improved keyword rankings for 6 money keywords to first page within 3 months Resume Genius Increased unique visitors by 261% and revenue by 150% over first 3 months through local and worldwide SEO strategies, link building, social media and content production. Developed effective outreach email templates to increase response rates from 1.3% to 4.5% with an enticing warm lead approach. Increased Google SERP for money keywords including highly competitive “resume builder” from 18th position to first page within 60 days and from 10th to 2nd position within 90 days competing with over 2.3M indexed websites Shopify Builder Increased rankings to top 5 positions within 45 days for major keywords: “shopify experts”, “shopify designers”, “shopify seo” with on-site SEO, social and content marketing. Improving CMS content and front end design via Crazyegg and Analytics goal tracking testing to increase conversion rates from 0.95% to 1.7%. Spearheaded link building and link acquisition strategies via email outreach including building relationships with publishers for guest posting, guest interviews and ego-bait strategies Other information: Access to all key SEO software: SEMRush, Ahrefs, Moz, MajesticSEO, Screaming Frog, Junglescout and strong understanding of Google Analytics and Google Search Console. First class honours, GPA 4.0, degree from the University of Birmingham



Cloud Expert / AWS / DevOps / Linux Admin / Full Stack Dev / Wordpress

16+ years of experience in Linux Systems Administration and Full Stack Development. Engineer of scalable systems spanning more than 200 servers - hosting 2 million users - 1 billion page views. Self-motivated expert with strong work ethic and productive self-starter. Proven success on & off oDesk/upwork in both small and large scale international projects. Team Leader & Player - Broad experience in joining existing teams as a consultant / co-worker as well as taking over leadership to achieve goals and meeting deadlines. 16+ years as Systems Administrator 14+ years as Network Engineer 8+ years as Cloud / Virtualization Expert 4+ years as DevOps 17+ years as Developer ------------------------------------- - Server / Network Infrastructure Design, Deployment, Ongoing Administration / Maintenance, Migration - Emergency Support - Amazon AWS (EC2, RDS, DynamoDB, S3, EFS, Glacier, ELB, Route53, AIM, SNS, Cloudfront, Autoscaling) - Google Cloud (Cloud Engine, Cloud SQL, Cloud Loadbalancer, Cloud Storage) - Amazon OpsWorks, Chef - Wordpress, Performance Tuning, Caching, Autoscaling / Failover Cluster, Plugin Development, Security, Malware removal, CDN Integration, On-Site SEO - MagentoPerformance Tuning, Caching, Autoscaling / Failover Cluster, Plugin Development, Security, Malware removal, CDN Integration, On-Site SEO - Google Cloud, Digitalocean, Vultr, Linode, Softlayer, Hetzner, OVH, Rackspace - NGINX (incl. modules), Apache (incl. modules), Varnish, TLS/SSL, TLSA - Plesk, CPanel, WHM - Distributed systems, Failover, Loadbalancing, Scaling, Intra-Datacenter, Cross-Region / Cross-Country Setups, Geotargeting - MySQL, Master-Master / Mast-Slave Replication, Percona XtraDB Multi-Master, MongoDB + Replication, SQLite, Memcache, Redis, basic Cassandra - NFS, GlusterFS, DRDB, HAProxy, Keepalived, Heartbeat - MaxCDN, KeyCDN, Cloudflare - PHP, JavaScript, node.js, Perl, Bash - HTML5, CSS3, Bootstrap, Foundation - Forex Trading, MQL4, MQL5, LMAX Exchange API, Dukascopy jForex API, Oanda API - Java, C, z80/68k Assembly, Arduino IDE - Debian, Ubuntu, FreeBSD, OpenBSD - LXC, KVM, Jails, Docker - Nagios, Monit - Postfix, DSPAM, Amavis, SpamAssassin, Dovecot, Courier, DKIM, SPF, DMARC, DANE TLSA - Google Adwords / Adsense, Zanox, OpenX - Eclipse, Visual Studio, Git Communication: Skype, Slack, Email/PGP, OTR, Threema/TextSecure/Signal.

Amazon PPC Expert - Amazon Optimization - Marketing Consultant

Certified Internet Marketing Consultant with 9 years experience of SEO, Google Analytics, PPC campaigns and Amazon Seller Central. Background in telecommunication sales - B2B large accounts and currently an internet entrepreneur. My expertise includes, but is not limited to: - Amazon Sponsored Products (Amazon Pay per Click) - Amazon Marketing Service (AMS - Vendor ads) - Optimize your products on Amazon. - External Traffic - Amazon Seller Management: New listings, Alterations, Working with Flat Files, Keyword Research, Fixing Issues, Image Improvements - PPC Management (Google Adwords - Bing Ads - Facebook Ads) - Conversion Optimization - Internet Marketing Consulting - Web Analytics - Web design & development l



How to Rank an Amazon Product in Google Revealed...

which leads to ranking internally within Amazon...circle of domination

Below is a live case study and example of how to rank an Amazon product within Google, as well as internally. Once you tend to rank in Google, more traffic and sales create a snowball effect where you eventually dominate within Amazon as well. Two ecosystems for the price of one! SEO has typically been reserved to focus on Google, Yahoo and Bing, but Amazon has amassed a large eco-system over the years. In fact, Google said Amazon is its biggest rival in search But one of the best strategies we've seen in recent years is ranking Amazon products in Google in order to increase traffic, sales, and reviews which creates a positive feedback loop of increasing rankings within Amazon search itself. Google Search Traffic is incredibly targeted. Someone searching for organic coffee, wants to buy it most likely. It's a keyword product with commercial intent. Let's see this example:
Notice this Amazon listing is on page 1 of Google currently. Granted, it’s not #1, but it certainly enjoys at least some buyer traffic each day from this ranking.
Here is the product:
http://www.amazon.com/Camerons-Organic-French-Coffee-32-Ounce/dp/B002ESSASK
The Important Onpage SEO Factors are highlighted including the Title of the Product, description, star rating, # of reviews, and Questions and answers. Google Ranks this ahead of ALL other Organic Coffee products (more on that later), but let’s see how Amazon internally ranks for Organic Coffee.
The Organic Coffe listing in Google is not the same top one within Amazon. There is an Organic Coffee listing with the same star rating, 200 reviews more, ships with Amazon Prime, and is $10 cheaper. Amazon knows all these factors and decides to rank in internally (and rightfully so, it’s better in every metric), but Google continues to rank the other more expensive, less reviewed product. Why is that? It goes back to Google’s search engine algorithm. Google wants to show the most relevant, popular and quality user-experience result. It does this through 3 basic factors (outside of onpage search engine optimization)
1) Backlinks – Bloggers, Forums, Directories, Affiliates, etc. Anyone and everyone linking back to an Amazon page can be seen as a “vote” for this particular product
2) Social network signals – Are people sharing this Amazon product with friends and family? Facebook, Twitter, Pinterest, Youtube, Google+, Stumbleupon, Linkedin, etc
3) User Metrics – Does the searcher click on the result, and do they stay on the page? This is a huge indicator to Google that the Amazon product listing is valuable. If a searcher doesn’t click, Google knows the headline/title is either irrelevant or boring and starts to show it less and less. Worse, if the result is getting clicked but the product page looks terrible, the searcher may hit the back button and “bounce” right back to Google.
Let’s analyze why this product listing is ranking in Google and not the others
Notice the Domain Authority, 88! Amazon is so highly trusted by Google, that it’s inner pages (product pages) also get the benefit of the doubt. This means you can build more backlinks to your products and social and have a greater impact than if you built your own website and tried to compete. That is the beauty of Amazon SEO, you play within the ecosystem and dominate. Backlinks + Social + User Metrics = your Amazon product will outrank the competition in Google, which in the long run will allow you to rank internally in Amazon.

Amazon Consultant | Amazon SEO | Seller Central | FBA Management

I am an Bangladesh basedAmazon Consultant | Amazon SEO | Seller Central | FBA Management Specialist and eCommerce Manager with 5 years experience. If you have any questions about any of these marketplaces or need some outside help, I would love to help. I consult companies and individuals with pricing, listing strategies, sales and marketing of products on marketplaces like Amazon, eBay and Rakuten. I provide specific service on Amazon SEO on the Amazon product search engine.

 I have worked as an E-Commerce Manager - Amazon/eBay Marketplace Consultant & Buyer for companies with international markets for 12 years. I can set up Amazon and eBay accounts from scratch and audit your existing product pages, and optimize your listings on any marketplace. Ensure Relevant Search terms for your listings. Set up Amazon PPC Campaigns to get more exposure to your listings. Professional strengths: * Business & Process Development, Training & Consulting for Small / Medium size companies as well as Internet Start-ups Operations on Amazon, eBay and other marketplaces. * Bulk and Individual Product Listing, Uploading, Bulk listing automation, Shipping, Amazon FBA Fulfillment, Warehousing for Amazon US, UK, CA, Germany, France, eBay & and other marketplaces. * Amazon Product Page Search Engine Optimization (SEO). Studying and adjusting data to best match the ranking algorithms (signals) used by shopping engines such as Amazon, eBay, Buy.com, etc. to select preferred vendors and creating the best position of an account in relation to their competitors on a specific product listing. * Page Positions in search engine results page (SERP) Analysis (Weekly), Keyword, Search Terms, Title, Product Page Analysis * Amazon Product Promotions, Amazon Internal Product Ads Campaigns. * Competitor Analysis, competitor's sales volume and product pages evaluations. * Multi-Channel Marketplace Integration (Website, eBay, Amazon, buy.com) and Project Management. * SKU Optimization, Catalog/ Inventory Maintenance. * New Product Scouting, Product Purchasing, Importing (China, Taiwan, Europe, Turkey, S. America). * Social Media Marketing, Email marketing. * Entrepreneurial tailored solutions * Special projects * Web / Marketplace Product Content Optimization. * Advanced knowledge of web scraping, data extraction & analyzing. * Turkish Translation and Localization I also provide Amazon Seller Central User training & tutorials for beginners. + General Information about Seller Central User Platform + How to create new product pages, how to use simple HTML codes in product pages, adding images, finding keywords, adding the product to exiting pages and other tips/ tricks. + How to create variations by size / colors etc + Repricing Strategies + Shipping Items ( Merchant vs FBA ), how to override shipping + Inventory Control - Merchant - FBA inventory + Creating FBA - Fulfillment Shipments (Creating FBA - Fulfillment Labels for products in AMAZON seller central + creating shipments for Fulfillment Center in AMAZON seller central, Recalls from FBA Center + Using Financial, & Sales Reports + Creating Amazon Product internal Ad-words Campaigns + Creating Amazon Product Cross Prosuct Promotions + Seller Account Ratings, Product Reviews, Customer Service, Account Health + Returns and Refunds I have advanced Excel, Adobe Photoshop skills. 

I am also familiar with SEM ,PPC, Google Adwords, HTML and social media marketing, Inventory and product management programs Experience with; + Microsoft Office - Excel, World, Outlook, PowerPoint + Data Management, Accounting: Excel, ACT Pro, Sage ACT CRM, QuickBooks Pro + Web Design and Image Retouch: Adobe Photoshop, HTML, Wordpress, Fireworks, Dreamweaver, Paint.NET, PowerPoint + ECommerce, Online Trade, Inventory Control, SEO, SEM, : - Amazon US/UK/DE/CA/FR/IT - EBay US/DE - Rakuten.com (Buy.com) - ETYS - Overstock.com - Gittigidiyor.com - Alibaba.com - Sahibinden.com - MS adCenter. Google Adwords, Google Analytics, Google Marketplace - Magento, 3DCart Shopping Cart, Volusion - Channeladvisor, Ixtens, Arcust , Linnworks, Turbolister, Inkfrog, Listing, & Inventory / Order Platforms - Import Genius, Terapeak, CCC, Research Tools / Platforms - Swiftpage, Chipmail email marketing platforms - Channelmax and other Repricing Softwares + Travel Reservation Software: Sabre, Worldspan, Amadeus, Toros + Networking and TCP/IP Knowledge Languages: English Turkish German References: Available upon request

Tuesday, October 4, 2016

The Rookie's Guide to Amazon Selling

David Goldman of CNN Money cites that nearly half of the US population has an account on Amazon's Prime, with a phenomenal 51% increase in Prime membership registration. This means that sellers now have access to a higher number of likely buyers. The increased numbers of seller registrations do not come as a surprise.

Creating the Seller Account

The site offers the "individual" and "professional" account options to the registering amazon seller. While the first is appropriate for very small, private owners, it is advisable to register as a professional – especially if one eventually plans to become a fulltime Amazon seller.
According to sales experts, The Selling Family, "Consider[ing] the savings involved, along with the extra features of the pro account, [one]'ll be super motivated to list as many products as [they] can."

Setting Up the Profile

To begin with, pick a business name that is unique, interesting and captures the essence of what the brand is to sell. The firm will also ask for a name and address for their personal reference. Required contact information will allow Amazon to send notifications about orders, updates and other services. Customers will need the information for product and order queries.
The website will also ask for the location where the product is to be shipped from to help customers compare different vendors. Bank account information is necessary for payments made from Amazon after every couple of weeks. Lastly, the seller will have to select where they will ship their products to and if they offer faster shipping.

List the Products

The listing procedure depends highly on whether the seller is vending an entirely new product or one that is already listed. A listed product has fewer steps with just the description, the quantity and shipping methods to be described.
An unlisted product is mostly unavailable in the Amazon marketplace. Listing such a product is a little more time-consuming. The UPC number is the product's unique identity on the marketplace and is issued by Amazon. The SKU number is something you issue to track a shipped order.
The product title, images and search terms must be concise, clear and should match what the customers are most likely to type in to the search bar.
Once the seller asks Amazon for the listings to go live, the website may take about twenty-four hours to process the request before the products are displayed to the customers.

Selling the Products

Vendors who are selling original products do not have to worry about competition. If their products are truly in demand, they will gather conversions, eventually.
However, most sellers are likely to sell products that are already available on Amazon. Consequently, they will face a lot of competition. The thing to remember is that the seller with the highest listing is likely to be given the Buy Box.
Amazon's Buy Box is amongst the best ways to beat out the competition. It is granted to only the best vendor selling one kind of product and generates about eighty-two percent of the total sales on the website. It comes as no surprise that the competition for this box is stiff. Only the seller with the best price, great keywords, high quality profile and stellar content management is likely to be placed on this pedestal.

Shipping to the Customers

Sellers can ship products via their own methods but Amazon's Fulfillment service is highly recommended.
According to online tech analyst Risha J., FBA has grown a 100% with international buyers and has seen 50% seller growth. She says that the FBA service gives the seller time to focus more on their business strategies because it leaves the shipping and post-shipping commotions and squabbles to Amazon. Moreover, customers are more likely to buy form the sellers using FBA because they trust the Amazon brand more than individual vendors on the website. Moreover, Amazon has big plans for FBA in the future, looking to replace delivery giants, like FedEx and DHL, in the global market.

Building a Strong Rating

Once the seller gets the hang of how to operate on Amazon, they can focus on building their brand.Successful selling on Amazon requires close contact and interactions with customers, especially those that leave behind negative reviews. A sincere follow-up may lead to them changing their rating to a positive one.
It may be hard for a newbie to get going on Amazon in the beginning but once they get the flow, they will discover that it is not as complex as it looks.

Amazon Marketplace Web Services API for amazon sellers

Amazon marketplace web service (mws) API is a specific service for people who sell on amazon. This api offers amazon venders to swap information on orders, reports, payments and listings, which enables selling automation and help sellers grow their business.

Amazon MWS is their seller services API. This is used for listing Amazon products, updating prices, adding images, getting merchant reports etc. and help sellers to grow their business.

We are small team building custom Repricer software for high volume Amazon sellers. If any seller is interested in trying out our Repricer API, you are welcome. The Repricer can react to any price updates in minutes, and can handle very high volume of inventory.

It has all the standard features, and we are open to improving our Repricer - in case any custom feature is needed, if that will benefit the seller community.

We have successfully deployed our Repricer API for a seller based in Amazon India, and have seen their profits increase.

 Amazon MWS stands for Amazon Marketplace Web Service, which is an integrated web service API. It helps the sellers at Amazon to exchange data on parameters such as listings, payments, orders, and reports among others. The integration of XML data with Amazon allows higher levels of selling automation to help sell their product and grow the business. With the use of Amazon MWS API, sellers can increase efficiency in sales, lower the requirements of labor and improve customer response time.

 Amazon Marketplace web services: This API helps Amazon sellers to swap data on orders, reports, payments and listing, which enables selling automation and help sellers grow their business. It provides many features like order management, inventory management, reports management, create inbound shipments, check status of inbound shipments, track and manage outbound shipment requests.

The Amazonmwsapi team is focused on helping our customers succeed. Thousands of Amazon sellers know us through our cloud-based web service API. Many clients have satisfied from our API solutions. That experience has guided the development of our additional cloud-based Amazon product API.

The Product API helps you in extracting the complete information from any shopping website or from any e-commerce page. Get the full and proper information about the Product ID's like (SKU, ASIN, MPN), product specifications, images, brands and many more. By using this API, the seller can get the overall product information from the shopping page on which the products are listed for sell. Also, here you can get different types of Product API's that are beneficial to get the details about the product like get competitive pricing for ASIN (Product API), get competitive pricing for SKU (Product API) and many more.

We have developed many Amazon web services API like: Amazon mws api, Amazon search api, amazon SES api, Amazon SQS API, amazon product api, amazon order api, Amazon Repricer api, Amazon feedback api, amazon seller api, amazon store api, amazon cloud api, amazon reviews api, amazon aws api, Amazon Price API, Amazon Product Advertising API.